In a recent consultative meeting, PRRI Executive Director Cheryl Lazaga Eusala and Usec. Mercedita A. Sombilla from the DA Bureaus spent two hours discussing the challenges faced by the rubber industry and potential revitalization strategies. The discussion revolved around three key areas: ensuring a sustainable income for farmers, providing high-quality planting materials, and improving the readiness of organizations involved in the rubber industry.
Director Eusala assured Usec Sombilla of PRRI’s commitment to providing superior quality planting materials to rubber farmers. They also discussed the importance of finding alternative sources of income for farmers while they wait for their rubber trees to mature, introducing the concept of “rubber roots equal money” to motivate farmers.
The idea of establishing satellite offices closer to rubber-farming communities was also discussed, with an agreement to conduct a feasibility study to determine the practicality and economic benefits of this initiative. The meeting highlighted the urgent need for transformative measures in the rubber industry, with PRRI fully committed to leading this transformation and establishing a strong presence in key areas to revolutionize the industry.